CG Life Capstone

  • As a Strategic Communications intern at CG Life I was tasked with fellow interns in creating a concise report of how key healthcare stakeholders, biopharma companies, healthcare marketing agencies, and medical organizations navigate emerging social platforms. I conducted in-depth research throughout the internship and presented my findings to the entire company, including the CEO, at the conclusion of the program.


    My guiding principle? To create a CG Life brand-aligned presentation full of strategic insights that leadership could evaluate and integrate into company guidelines and workflow.

    • Compile detailed analysis of key stakeholders on Threads, Reddit, TikTok, Bluesky with a cross-platform comparison matrix

    • Ensure brand alignment by using CG Life powerpoint template, and follow brand guidelines for font type, layout, and color hues. 

    • Curated links of influential cross-platform social posts from healthcare stakeholders to serve as reference for future strategy planning.

    • Present strategic recommendations of successful cross-platform content that CG Life can leverage to enhance client campaigns and strengthen its own social presence.

    1. Brief Review – Looked over key capstone project documents and met with project managers to ensure team cohesion before progression

    2. Collaborative leadership – Worked with a team of 2 other interns and drafted key internal project tracking documents, qualitative data spreadsheets, while leading backend meetings to align on project roles and finalize assignments.

    3. Insight Translation – Transformed research findings into a visually appealing presentation highlighting how key stakeholders use emerging social platforms– ensured brand cohesion by referencing company logos, colors, and PowerPoint templates.

    4. Proofing and Revising – Presented draft presentations to VPs of Social Media, Paid Media, and PR to gather feedback; incorporated multiple rounds of edits and leadership consultations to finalize deliverables.

    5. Executive Briefing – Presented key findings to the full company and CEO, fielded questions on platform capabilities, stakeholder behaviors, and content opportunities, and offered actionable recommendations tailored to life science client needs.

  • Backed by a client-ready deck and sharp strategic insights, I presented our team’s findings on a company-wide call with the CEO in attendance. My research on how healthcare agencies are adapting to emerging platforms sparked a follow-up 1:1 with CG Life’s marketing team, where I shared tailored recommendations – like leveraging short-form video (employee spotlights, past client campaigns) to align with TikTok’s algorithm, and launching a Bluesky presence to track KOLs and patient advocacy trends in real time.

    I also created a comprehensive reference version of the presentation for internal use, complete with detailed slide notes, links to influential posts, and performance data by platform and content type.