Hi there,
I’m Rhiju.
What you should know about me is that I’m always ready to lend my ear to a good story. Whether it’s catching up over a meal, drafting witty copy, or developing a well thought out product placement, I’m fascinated by what makes a story stick.
But without data, stories are just that: good stories. The best stories need to reach the right audiences to make an impact on those who need them most.
That’s where I come in.
I’m a creative who’s obsessed with numbers and using them to produce stories that make people stop and feel. Because a good story needs more than just content; it needs the right channel, the right messenger, and the right moment to cut through the noise and connect with people.
I’ve brought this ethos to every project I design, whether that’s Fortune 500 companies, academic institutions, or student organizations. I believe creating good content is the final step, not the first, and that the strongest ideas are built on audience research, media planning, and thoughtful brief development.
I believe that numbers and stories don’t have to be mutually exclusive. The best stories can be made stronger through data, and even the largest numbers need context. So, hop in, and let’s design something special together.
WORD ON THE STREET
Students like Rhiju are what motivate me to continue to teach and bring all the expertise and passion I can to every class.
- Isaac Vineberg
- Nicholas Johnson
- Rose Glenn, Former CMO, Michigan Medicine
- Jenna Urban, VP of Public Relations, CG Life
- Caroline Wohl, Senior PR Representative, Qualcomms
AWARDS & RECOGNITIONS
Sophomore Honors Award
(Aug, 2025)
The Sophomore Honors Award (SHA) recognizes outstanding student achievement and engagement within the LSA Honors Program within one’s first two years as an undergraduate. The award is a validation of one’s successful pursuit of a rigorous and well-rounded undergraduate experience from the beginning of undergraduate study through sophomore year.
Claude Sifritt Award
(April, 2026)
Given to department upperclassman in recognition of outstanding academic performance in the field of Communication and Media.
University Honors Award
(Dec, 2024, May, 2025, Dec, 2025)
The University Honors designation is awarded to students who earned a 3.5 grade point average or higher during a term. Students who achieve University Honors designation for both the winter term and fall term are recognized at Honors Convocation.
Angell B Scholar
Students who achieve an “A” record (all grades of A+, A, or A-) for two or more consecutive terms are recognized as James B. Angell Scholars. Recipients of this award are recognized during Honors Convocation
(Dec, 2025)
William J. Branstorm Award
(May, 2025)
First-term freshmen who rank in the upper five percent of their class within their school or college are awarded the William J. Branstrom Freshman Prize.
Jean McGuire Award
(May, 2026)
Academic award from the Residential College recognizing outstanding students pursuing study abroad opportunities or completing coursework during the spring/summer terms.
SKILLS & CERTIFICATIONS
The Trade Desk: Marketing Essentials (Nov 2025)
LinkedIn: Marketing Analytics Foundations (July 2026)
U-M Online: Introduction to User Experience Principles and Processes (Aug 2026)
Insider Louis Vuitton Moët Hennessy (May 2025)
Google Data Analytics (Nov 2025)
Google AI Essentials (July 2026)
Google Data Visualization (Nov 2025)
Google AI Essentials (July 2026)
The Trade Desk: Activating Omnichannel Campaigns (Nov 2025)
The Trade Desk: Data-Driven Planning (Nov 2025)
Muckrack Fundamentals of Media Relations (May 2025)
TEAMS & PARTNERSHIPS
